Design axioms

https://www.youtube.com/watch?v=mxzK4sWfvH8&t=5s https://www.designprinciplesftw.com/collections/design-axioms
http://www.mit.edu/~juhan/design_axioms.html < similar
http://www.uxaxioms.com/
http://designaxioms.com/blog/?p=247

As defined in classic philosophy, an axiom is a statement that is so evident or well-established, that it is accepted without controversy or question. As used in modern logic, an axiom is simply a premise or starting point for reasoning.